TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
News
The TAG Heuer Monaco Chronograph Racing Blue, a classic design with a modern palette
Jul 31, 2023
News
The TAG Heuer Monaco Chronograph Racing Blue, a classic design with a modern palette
TAG Heuer Announces the Carrera Skipper
Jul 13, 2023
TAG Heuer Announces the Carrera Skipper
News
The TAG Heuer Monaco Skeleton Dials Look to the Future
May 26, 2023
News
The TAG Heuer Monaco Skeleton Dials Look to the Future
News
TAG Heuer releases The Chase for Carrera, starring Ryan Gosling
Apr 21, 2023
News
TAG Heuer releases The Chase for Carrera, starring Ryan Gosling
Videos
VIDEO: New TAG Heuer Plasma timepieces presented at Watches and Wonders 2023
Mar 28, 2023
Videos
VIDEO: New TAG Heuer Plasma timepieces presented at Watches and Wonders 2023
Interviews
VIDEO: Discover the 60th anniversary TAG Heuer Carrera with Frédéric Arnault
Mar 28, 2023
Interviews
VIDEO: Discover the 60th anniversary TAG Heuer Carrera with Frédéric Arnault
Videos
VIDEO: TAG Heuer’s new anniversary Carrera models launched at Watches and Wonders 2023
Mar 28, 2023
Videos
VIDEO: TAG Heuer’s new anniversary Carrera models launched at Watches and Wonders 2023
News
TAG Heuer’s Carrera Watches Live Up to their Legacy
Mar 27, 2023
News
TAG Heuer’s Carrera Watches Live Up to their Legacy
Ele Series
The Ele Series: Meeting Morgan King Part I
Mar 14, 2023
Ele Series
The Ele Series: Meeting Morgan King Part I
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