Chopard
Chopard is a family-owned and independently run maison that has been a staple in the universe of high jewelry and high watchmaking for several generations now.
In 1996, driven by the vision and ambitions of co- president Karl-Friedrich Scheufele, Chopard announced its L.U.C arm of watchmaking along with the launch of the groundbreaking caliber 1.96. The movement received both the Geneva Seal and the COSC certificate, and was really the first of its kind in a breed of movements that we’ve come to know as “in-house.”
Chopard maintains several families of watches outside of the L.U.C, including the Happy Diamonds, Happy Sport and the Alpine Eagle.

Videos
VIDEO: New versions of the Chopard Mille Miglia Classic Chronograph
Mar 30, 2023

Videos
VIDEO: New versions of the Chopard Mille Miglia Classic Chronograph

Videos
VIDEO: The new Chopard Alpine Eagle XPS with salmon dial, Chopard Alpine Eagle Cadence 8HF, and L.U.C. 1860
Mar 29, 2023

Videos
VIDEO: The new Chopard Alpine Eagle XPS with salmon dial, Chopard Alpine Eagle Cadence 8HF, and L.U.C. 1860

News
Introducing the Chopard Alpine Eagle 41 XPS
Mar 27, 2023

News
Introducing the Chopard Alpine Eagle 41 XPS

Interviews
In Conversation with Karl-Friedrich Scheufele About Chopard’s “The Sound of Eternity” Trilogy
Mar 5, 2023

Interviews
In Conversation with Karl-Friedrich Scheufele About Chopard’s “The Sound of Eternity” Trilogy

Auctions
Zooming in with Mark Cho About Phillips’ “The Beauty in Everything” Auction
Dec 3, 2022

Auctions
Zooming in with Mark Cho About Phillips’ “The Beauty in Everything” Auction

News
Where Eagles Fly – Chopard Unveils New Green Alpine Eagle
Oct 1, 2022

News
Where Eagles Fly – Chopard Unveils New Green Alpine Eagle

Videos
In Conversation with Karl-Friedrich Scheufele and Jacky Ickx at the 2022 Mille Miglia
Jun 15, 2022

Videos
In Conversation with Karl-Friedrich Scheufele and Jacky Ickx at the 2022 Mille Miglia

News
Introducing two new Chopard Mille Miglia 2022 Race Editions
Jun 14, 2022

News
Introducing two new Chopard Mille Miglia 2022 Race Editions

News
Day Two: The View from Afar
Apr 1, 2022

News
Day Two: The View from Afar
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