Chopard
Chopard is a family-owned and independently run maison that has been a staple in the universe of high jewelry and high watchmaking for several generations now.
In 1996, driven by the vision and ambitions of co- president Karl-Friedrich Scheufele, Chopard announced its L.U.C arm of watchmaking along with the launch of the groundbreaking caliber 1.96. The movement received both the Geneva Seal and the COSC certificate, and was really the first of its kind in a breed of movements that we’ve come to know as “in-house.”
Chopard maintains several families of watches outside of the L.U.C, including the Happy Diamonds, Happy Sport and the Alpine Eagle.

Videos
Chopard at Watches & Wonders 2024: New Novelties
Apr 15, 2024

Videos
Chopard at Watches & Wonders 2024: New Novelties

Opinion
Team Revolution’s Top Picks for Watches & Wonders 2023 (Part I)
Apr 25, 2023

Opinion
Team Revolution’s Top Picks for Watches & Wonders 2023 (Part I)

Videos
VIDEO: Chopard presents opulent new renditions of the Happy Sport and l’Heure du Diamant
Mar 31, 2023

Videos
VIDEO: Chopard presents opulent new renditions of the Happy Sport and l’Heure du Diamant

Videos
VIDEO: Chopard President Karl-Friedrich Scheufele presents new Alpine Eagle and L.U.C. 1860 timepieces
Mar 30, 2023

Videos
VIDEO: Chopard President Karl-Friedrich Scheufele presents new Alpine Eagle and L.U.C. 1860 timepieces

Videos
VIDEO: New versions of the Chopard Mille Miglia Classic Chronograph
Mar 30, 2023

Videos
VIDEO: New versions of the Chopard Mille Miglia Classic Chronograph

Videos
VIDEO: The new Chopard Alpine Eagle XPS with salmon dial, Chopard Alpine Eagle Cadence 8HF, and L.U.C. 1860
Mar 29, 2023

Videos
VIDEO: The new Chopard Alpine Eagle XPS with salmon dial, Chopard Alpine Eagle Cadence 8HF, and L.U.C. 1860

Interviews
In Conversation with Karl-Friedrich Scheufele About Chopard’s “The Sound of Eternity” Trilogy
Mar 5, 2023

Interviews
In Conversation with Karl-Friedrich Scheufele About Chopard’s “The Sound of Eternity” Trilogy

Auctions
Zooming in with Mark Cho About Phillips’ “The Beauty in Everything” Auction
Dec 3, 2022

Auctions
Zooming in with Mark Cho About Phillips’ “The Beauty in Everything” Auction

Videos
In Conversation with Karl-Friedrich Scheufele and Jacky Ickx at the 2022 Mille Miglia
Jun 15, 2022

Videos
In Conversation with Karl-Friedrich Scheufele and Jacky Ickx at the 2022 Mille Miglia
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