TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
News
TAG Heuer and Kith Bring Back the Formula 1 Series 1
May 1, 2024
News
TAG Heuer and Kith Bring Back the Formula 1 Series 1
News
TAG Heuer’s big star at Watches & Wonders 2024 is the new Monaco Split-Seconds Chronograph
Apr 9, 2024
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TAG Heuer’s big star at Watches & Wonders 2024 is the new Monaco Split-Seconds Chronograph
News
TAG Heuer and Ryan Gosling team up for action-packed thriller “The Fall Guy”
Mar 14, 2024
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TAG Heuer and Ryan Gosling team up for action-packed thriller “The Fall Guy”
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The TAG Heuer Carrera Chronograph Dato, green and clean
Jan 29, 2024
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The TAG Heuer Carrera Chronograph Dato, green and clean
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Carole Kasapi explains the TAG Heuer Carrera Chronosprint × Porsche
Jan 9, 2024
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Carole Kasapi explains the TAG Heuer Carrera Chronosprint × Porsche
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The latest TAG Heuer Carrera is a golden tribute to its racing legacy
Oct 18, 2023
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The latest TAG Heuer Carrera is a golden tribute to its racing legacy
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The TAG Heuer Monaco Chronograph Night Driver brightens the dark
Sep 14, 2023
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The TAG Heuer Monaco Chronograph Night Driver brightens the dark
News
The TAG Heuer Carrera Chronosprint x Porsche — celebrating 60 years of the 911
Sep 7, 2023
News
The TAG Heuer Carrera Chronosprint x Porsche — celebrating 60 years of the 911
Business
TAG Heuer is muscling up with two of its strongest watch icons, Carrera and Monaco
Aug 24, 2023
Business
TAG Heuer is muscling up with two of its strongest watch icons, Carrera and Monaco
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