Editorial

How It’s Made: The Creation of a Chopard Alpine Eagle

A trip to Chopard’s Meyrin manufacture shows us why the Alpine Eagle is such an extraordinary timepiece.

Editorial

How It’s Made: The Creation of a Chopard Alpine Eagle

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Take a look at the Chopard Alpine Eagle today and three things become immediately apparent. One, it is a modern sport-chic watch with a clear, distinct identity. Two, this watch has been expertly produced to the most rigorous standards of haute horlogerie — that fine finishing you see all over the case, bezel and bracelet have been meticulously applied by hand. Three, and this is something you’ll know if you love Chopard watches, is that the Alpine Eagle represents the epitome of ethical and sustainable luxury.

 

But when Chopard introduced the Alpine Eagle in 2019, the world was not fully ready. Even as integrated bracelet sports watch mania was in full swing and barrelling towards an all-time high, buyers were all but entirely hyped up about little else than a very select few models — some because of true interest and passion, others for bragging rights and a tidy profit. So when the first Alpine Eagle watches hit the market, not everybody could immediately discern why and how exactly this timepiece embodies haute horlogerie craftsmanship and ethical luxury within a sporty-chic identity.

 

Alpine Eagle steel green

Chopard Alpine Eagle 41 with a PVD-treated pine green dial

 

At its core, the Alpine Eagle finds itself well within the integrated bracelet sports watch category, and is one of the later entrants to this space to boot. Yet straight from the outset, it distinguishes itself remarkably from all others that appeared before. It is not just another integrated bracelet sports watch. Chopard’s Alpine Eagle made its own mark on the industry by being fundamentally sporty at heart while fastidiously incorporating all the essential hallmarks of fine watchmaking. And all of its corporeal brilliance is then suffused with an origin story so unique that one could only marvel at the eminence and singularity of this family owned luxury maison.

 

In many ways, the Alpine Eagle is a long awaited timepiece, arriving as a conduit between the maison’s entry-level Mille Miglia and Happy Sport lines and the highly vaunted L.U.C and grand complication lines. It aptly represents Chopard’s perspective on contemporary luxury sports watches and — knowing how horological richness has always been a key element for the maison when it comes to product creation — raises the bar for this hugely popular product segment even further than any other watch manufacture has ever done.

 

Alpine Eagle titanium skeleton

Chopard Alpine Eagle 41 XP TT in titanium with an L.U.C Calibre 96.17-S1

 

Exclusively Made Ethical

Whether crafted in precious gold or robust steel or studded full of diamonds, the Alpine Eagle is only ever made using ethical materials. This is because Chopard has committed itself since 2018 to assure that every time or jewelry piece that leaves the manufacture is ethically sourced and responsibly produced. Indeed, ethical gold is now the only acceptable standard for all precious Chopard watches, while Lucent Steel A223, a proprietary alloy, has since 2023 been used for all of its steel product families.

 

Notably, Lucent Steel A223 made its global debut in the Alpine Eagle, further emphasizing the collection as a bulwark of the maison’s ethical practices and philosophy. Prior to that, Chopard had introduced watch models made of Fairmined Gold as early as in 2013, just three years after becoming a member of the Responsible Jewellery Council. Part of the reason why Chopard could transition so swiftly to ethical gold was that it is one of the very few manufactures in the industry that has its own gold foundry.

 

 

This ability to forge its own gold alloys is extremely important to Chopard, as it allows the maison to ensure that the gold is 100% ethical. Gold forging is a tedious process and very hard work for the artisan who endures proximity to intense heat from the furnace and is required to carefully maneuver heavy gold ingots of about eight kilograms each. “There is no training for gold founders,” says Paolo, the gold foundry artisan at Chopard’s Meyrin manufacture, “you simply learn as you go.” Working with his hands but always with a focused eye, he is the alchemist who turns raw gold pellets into the 18K alloy that would eventually be cut, shaped and polished into cases, bracelets and clasps.

 

 

He adds that while gold founding is a physical task that involves a great deal of hand-eye coordination and dexterity, creativity and emotion are also a part of the process. It’s a little bit like baking. First he measures out the raw materials and combines them in a proportion of 75% gold, 12.5% copper and 12.5% silver, placing them into the crucible. Then he fires up the furnace and when all of the solid metal has melted down into liquid form, that liquid gold is poured into an ingot mold where it is allowed to anneal at room temperature.

 

 

Next, Paolo manually unmolds the partially cooled ingot and places it into a water bath to be completely cooled. Working quickly and carefully, he then prepares the ingot for lamination by hammering it to set the molecules into a structural order.

 

Chopard gold foundry

Unmolding the gold ingot

 

Thereafter, he brushes the ingot and begins multiple rounds of lamination until the ingot has been flattened into long bars which will eventually be fed into the stamping machines. At this point the process resembles pasta making more than anything else. Of course Paolo also makes sure to check that these long strips of solid 18K gold are laminated to the precise dimensions required.

 

Chopard gold foundry

Cooling in a water bath

Chopard gold foundry

Preparing the ingot for hammering and brushing

 

In addition to ethical gold, the Alpine Eagle is also offered in Lucent Steel A223 which was developed collaboratively by Chopard with voestalpine High Performance Metals Suisse and voestalpine Böhler Edelstahl, both of whom are leading providers of specialty materials, in particular, steel. Lucent Steel A223 is a premium steel alloy made of up to 70% recycled stee, that is 50% harder than other types of steel, hypo-allergenic thus comparable to surgical steel, and forged twice such that it achieves a high level of purity. This final characteristic gives Lucent Steel A223 a most enviable quality: a unique sheen comparable to white gold.

 

Whether crafted in precious gold or robust steel or studded full of diamonds, the Alpine Eagle is only ever made using ethical materials.

 

 

An Original Identity

The Meyrin manufacture serves as Chopard’s global headquarters and is the site where all activities related to case, dial and bracelets, as well as jewelry making and gem-setting, are brought to completion. A significant area here is devoted to T zero processes such as stamping, machining, cutting, shaping and molding, with areas clearly segregated into two functional areas, one exclusively for steel components and another for gold components. In operation since 1976, the Meyrin manufacture however does not encompass movement making.

 

That activity is done in Fleurier at either the Chopard haute horlogerie manufacture established since 1996 for L.U.C calibers, or the Fleurier Ebauches manufacture for non-L.U.C calibers, established since 2009. Alpine Eagle movements are primarily produced at Fleurier Ebauches with the exception of those models that run on L.U.C calibers such as the Alpine Eagle 41 XPS, the Alpine Eagle Flying Tourbillon and this year’s Alpine Eagle 41 XP TT.

 

Chopard Meyrin

The Chopard manufacture in Meyrin, Switzerland

Chopard Meyrin 1

Beautiful interiors perfect for watch and jewelry creation

 

The Alpine Eagle has a distinctive case shaped with two notches on either side, completed with a round bezel featuring a pair of screws at each of the four cardinal points — a nod to the 1980s St Moritz watch which incidentally was Chopard’s very first steel watch and its first sports watch as well. Fascinatingly, in the early 1980s, Chopard staged a watch and jewelry exhibition in Singapore, drawing over 600 visitors to admire the maison’s latest novelties and stand a chance to win a St Moritz watch.

 

Alpine Eagle bezel

Four sets of twin screws inspired by the 1980s St Moritz

Alpine Eagle crown

A compass rose emblem on the crown

 

Indeed the Alpine Eagle shares many of its physical traits with the St Moritz, but there are other equally strong connections between the two watches which are rather less seen and more felt. The St Moritz was produced after much persuasion by Chopard co-president Karl-Friedrich Scheufele to his father, Karl Scheufele III. Likewise, the Alpine Eagle only came to fruition after Karl-Friedrich Scheufele was persuaded by his son, Karl-Fritz, to reprise a luxury sporty timepiece designed for modern customers and that pays homage to the St Moritz. All this to say that the Alpine Eagle would not be what it is today if Chopard isn’t such a heritage-rich family-owned company.

 

Three generations of the Scheufele family contributed to the creation of the Alpine Eagle

 

Detailed Fine Craftsmanship

And it is precisely because Chopard is family owned that the Alpine Eagle could be so thoroughly infused with horological finesse. Its case, bezel and bracelet, for instance, are finely finished by Chopard watch polishing artisan Rodeline who has worked with the manufacture since she was an apprentice at the tender age of 15. Watch polishing is a laborious process involving numerous steps even before the actual polishing can begin. Says Rodeline, “When I first see a brand new piece, I look at the material, the angles, I think about how to approach it, to work it. Each material has its little quirk, it doesn’t react the same way. You have to get into it, work it, caress it. And just because a material is very hard, very resistant, doesn’t mean you should force it. You have to really work with the material to make it shine.”

 

 

The first step is to eliminate machining marks by emerizing the surfaces. “I do a lot of touching up. It’s quite normal that we have to touch up. Pieces are used, handled, picked up, screwed down, handed over, taken over there, put into trays… I find it really satisfying to save pieces. Not being able to save a piece would be a failure, to have to call it a write-off. I always find a solution in the end,” she shares.

 

 

Next, Rodeline prepares the piece for polishing by running it on a disc polishing machine set with felt fabric rolls. This is followed by a similar procedure involving a buffing machine which creates a radiant shine on the piece. Only then can she actually start polishing the piece. In pieces that have alternative brushed and polished surfaces, Rodaline covers the polished surfaces with a protectant before putting the piece under a rotary brush machine, controlling the piece with the precision of her own hands. At times she uses a wooden stick coated with emery paper in order to satin-brush the very minute surfaces.

 

Chopard watch polishing

Case polishing

Alpine Eagle case production

Before and after

 

Specific to the Alpine Eagle, she reveals, “Each brushed link is made to measure, the graining catches the light in the material and for me machines can’t do things like this. You can have 50 pieces but each one is unique. If you can give a piece even more wow factor, you do it.”

 

Chopard Alpine Eagle bracelet assembly 2

Tapering links of an Alpine Eagle bracelet

Chopard Alpine Eagle bracelet clasp

Assembly of the clasp

 

Indeed, the bracelet plays a huge role in assuring the success of an integrated bracelet sports watch, not just in establishing its aesthetic identity but more important in providing a comfortable fit to the wrist. The Alpine Eagle’s bracelet is gently tapered from the case to the clasp, and it comprises a single ingot-shaped link topped by a raised central cap. This design is similar to that of the St Moritz while also reminding us of Chopard’s in-house mastery of gold foundry and its steadfast commitment to ethical gold.

 

Each brushed link is made to measure, the graining catches the light in the material and for me machines can’t do things like this.

 

Other than that highly distinctive case and bezel, the Alpine Eagle is also known for its beautifully embellished dial with an eagle-iris motif which is unique in the industry. Arriving first in galvanized blue and grey, the range has now expanded to include a kaleidoscopic range of hues such as salmon pink, forest green, yellow gold, pink gold, Vals Grey, Zinal Blue achieved by PVD treatment and most recently a lovely Bernina Grey in the Alpine Eagle XL Chrono made fully in ethical rose gold. These dials are stamped in the traditional method before being placed in a galvanic bath or going through PVD treatment.

 

Alpine Eagle salmon dial 1

Dial in salmon pink

Alpine Eagle chrono dial assembly

Dial in Rhône blue with black sub-dials

Dial in Bernina grey

Dial in Zinal blue

 

The last five years have been nothing short of spectacular for the Chopard Alpine Eagle. Soaring higher with every turn of a new chapter, it has totally come into its own, earning the affection of watch enthusiasts and novices alike. Though it is one of the newest entrants in this space, the Alpine Eagle proves a quick study indeed, punching far above its weight and over-delivering on horological value no matter which way you look at it.

 

Brands:
Chopard