Next year’s show has been announced and it’ll be happening from 1 to 7 April at the Palexpo in Geneva. With a current reported lineup of 60 exhibiting brands, Watches and Wonders Geneva 2025 is looking to be the Salon’s biggest show yet. Among the new names gracing the halls are Bvlgari, Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, alongside the returning Armin Strom and HYT. In addition, the Salon will also include a newly redesigned exhibition space.

The theme is “Youth”

The show is also set up to provide an innovative platform for young talent. Besides the quarter’s new novelties, brands are welcome to take the opportunity to showcase an emerging generation of watchmakers, apprentices, and craftspeople. As Watches and Wonders looks toward the future, it embraces a theme of generational exchange, with younger professionals contributing their expertise to the event’s dynamic program.

The return of “In the City” will bring the watchmaking tradition directly to the streets of Geneva. Young professionals and trainees will take over the Watchmaking Village, offering workshops, guided tours, and events aimed at educating and inspiring the next generation of horology fans. Interactive discussions, discovery workshops, and panel talks will dive into the role of time measurement in modern life, with an emphasis on the younger generation’s perspective.

Mark your calendars for April 2025

For the first four days, the Salon will be exclusive to retailers, journalists, and professionals, allowing the industry’s key players to preview and discuss upcoming trends and releases. From 5 to 7 April, the event opens its doors to the general public, giving enthusiasts, collectors, and newcomers alike a rare opportunity to explore the show for themselves.

Tickets will be made available online on the website here.