The Baumatic

Performance and reliability aren’t the sexiest of topics, as crazy designs, sports partnerships and celebrity ambassadors tend to get all the headlines. But when Baume & Mercier introduced the new Clifton Baumatic at SIHH 2018, the entire watch industry was seriously impressed.

And the brand, along with the experts at Richemont and the Manufacture Horlogère ValFleurier, developed its first self-winding proprietary movement – the Baumatic BM12-1975A caliber.

The Baumatic is a handsome watch that does what it says it will do without complaint, problems or drama. And at a price that makes incredible sense.

The Clifton Baumatic is a game-changer, representing what everyone should demand in their watches.

Baume & Mercier and Indian

Indian is one of the most successful “new” motorcycle companies in history. Founded in 1901, Indian was a leader in motorcycles in the world until 1953, when the company went bankrupt and closed its doors. Recreational vehicle giant Polaris bought the brand in 2011 and reintroduced it in 2013, debuting the new Chief Classic, Chief Vintage and Chieftain, and Indian has been growing by leaps and bounds ever since.

The first watch that Baume & Mercier introduced for its Indian partnership was the Clifton Club Burt Munro Tribute at the end of 2017.

New CEO

On June 1, 2018, Geoffroy Lefebvre took over as the CEO of Baume & Mercier, replacing Alain Zimmermann. Lefebvre was formerly with Jaeger-LeCoultre as its Deputy Chief Executive Officer, and Zimmermann has become the director of Richemont’s specialist watchmakers e-distribution strategic project.

Now, we here at Revolution are dying to see what’s coming next.