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TAG Heuer and Senna Brand Unveil Exclusive Carrera Chronograph Tourbillon in Memory of Ayrton Senna
TAG Heuer and Senna Brand Unveil Exclusive Carrera Chronograph Tourbillon in Memory of Ayrton Senna
TAG Heuer pays tribute to the indomitable spirit of legendary Formula 1 driver Ayrton Senna in a powerful, multidimensional celebration that includes both a limited-edition timepiece and the premiere of Netflix’s new biographical series “Senna”. Set to debut on November 29, 2024, this six-episode series will mark the first fictional portrayal of Senna, with TAG Heuer ambassador Gabriel Leone embodying the racing icon.
The TAG Heuer Carrera Chronograph Tourbillon x Senna is a limited-edition watch produced in collaboration with the Senna Brand. It boasts a 44mm case crafted from grade-2 titanium, showcasing a carbon bezel inscribed with Senna’s name and a tachymeter scale reaching up to 400 km/h — an homage to the speed he relentlessly pursued. The nine o’clock subdial features Senna’s branding in yellow, while the skeleton dial displays a checkered flag motif. In addition, the caseback features a commemorative engraving of Senna with his helmet, and paired with a durable blue rubber strap.
Ayrton Senna is portrayed in the first fiction series in a six-episode Netflix series, starring TAG Heuer ambassador Gabriel Leone as Senna. The show offers a profound exploration of his journey from his early days in Brazil to his rise as one of Formula 1’s greatest drivers
The dial includes Senna's iconic yellow branding while the decorative plate underneath worked incorporates a checkered flag motif
The 44mm caseback reveals an iconic image of Senna with his helmet
The collaboration between TAG Heuer and the Senna Brand, originally established in 1988, celebrates Senna’s championship years and enduring influence. Antoine Pin, CEO of TAG Heuer, highlighted the honor of commemorating a champion who continues to inspire future racers. “Ayrton Senna has marked us all at TAG Heuer and has marked the world of motorsports, both on the track and in life. With the launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna, we celebrate his enduring spirit and inspire future generations of champions just as he inspired us.”
“We are incredibly proud to continue our collaboration with TAG Heuer in creating exceptional timepieces like the TAG Heuer Carrera Chronograph Tourbillon x Senna,” said Bianca Senna, CEO of Senna Brand. “It is a privilege to see Ayrton’s legacy endure, and to have TAG Heuer as a partner in this journey. Ayrton would be deeply honored by our efforts, and we hope this tribute not only celebrates his remarkable life but also inspires future generations to strive for greatness.”
Tech Specs: TAG Heuer Carrera Chronograph Tourbillon x Senna
Movement: Automatic-winding Caliber TH20-09; 65-hour power reserve
Functions: Hours and minutes; 60-second tourbillon; date; chronograph
Case: 44mm; grade 2 titanium; 100m water-resistance
Dial: Skeleton with black-plated fine-brushed and grained-finished center decor
Strap: Blue integrated rubber strap
Availability: Limited to 500 pieces
Price: CHF 37,000
TAG Heuer
