Frédéric Arnault, CEO of LVMH Watches Division, has just unveiled some game-changing executive shifts at Hublot and TAG Heuer. These strategic appointments, effective from September 1, 2024, are aimed at bolstering the growth trajectory and fortifying the brand equity of these iconic maisons.

Ricardo Guadalupe Steps Down as Hublot CEO, Assumes Role of Honorary Chairman

After two decades with Hublot, Ricardo Guadalupe has announced his decision to step down from his role as CEO and transition to the position of Honorary Chairman. Revolution wishes Guadalupe the best in his future endeavors, recognizing him as one of the industry’s great leaders and reflecting fondly on his impactful tenure at Hublot.

“Ricardo has truly embodied Hublot and its development through his product vision, deep industry knowledge, and relationships with all business and industrial partners,” commented Frédéric Arnault. “I sincerely thank Ricardo and his teams for their fantastic work building the brand over these past 20 years.”

According to the 2024 Morgan Stanley report, Hublot is the top-performing watch brand within the LVMH Group, generating CHF 670 million in revenue in 2023, surpassing TAG Heuer’s CHF 615 million. Given Hublot’s significant position, the new CEO must be a top-tier brand manager within LVMH. Which leads us to …

Julien Tornare: The New CEO of Hublot

Succeeding Guadalupe is Julien Tornare, who will take the helm as the new CEO of Hublot. Tornare, currently the CEO of TAG Heuer, brings a wealth of experience and a proven track record of leadership in the luxury watch industry. His tenure at TAG Heuer has been marked by significant achievements in brand elevation and market expansion.

Arnault expressed his enthusiasm for Tornare’s appointment, stating, “Julien’s arrival at the head of Hublot marks the beginning of a new chapter dedicated to the future of our Maison and the strengthening of its unique position among leading watch brands.”

Antoine Pin: The New CEO of TAG Heuer

Taking over the reins at TAG Heuer is Antoine Pin, who has been the General Manager of Bvlgari Horlogerie since September 2019. Pin’s extensive international experience and deep-seated passion for watches make him an ideal successor to Tornare. His leadership is expected to drive TAG Heuer’s continued growth and solidify its standing in the competitive luxury watch market.

“I am delighted to welcome Antoine into our Watches Division at TAG Heuer,” said Arnault. “His extensive international experience, expertise, and well-recognized passion for watches will be major assets in continuing TAG Heuer’s growth and elevation.”

Hublot, known for its trailblazing approach to watchmaking, is set to continue its legacy of breaking design codes and exploring new frontiers under Tornare’s leadership. TAG Heuer, with its rich heritage and forward-thinking ethos, is expected to reach new heights with Pin at the forefront.

As Frédéric Arnault aptly summed up, “These appointments mark the beginning of a new era for Hublot and TAG Heuer, dedicated to the future of our Maisons and the strengthening of their unique positions among leading watch brands.”