We know that doesn’t happen, because normal is as normal does, and that includes lazy haughty cats and non-talking plants. And the same way goes for reading time: Two hands tell you the hour and minutes and voilà, that’s how it’s done.

Une Folle Journée Dune translates to “One Crazy Day” in French and it encapsulates the essence of this watch — a bizarre presentation yet so beautifully made, but you’re still trying to figure out why the dial’s in pieces.

Time is read via three levitating rotating rings, carrying with them the scales of time as the brand describes: the largest for the hours, the middle one for minutes, the smallest one for seconds. The watch’s case, available in stainless steel or rose gold (hence the name Dune) is both contemporary and elegant, designed to complement the avant-garde dial.

But of course it gets crazier: There’s a diamond-set version with baguette diamonds on the rotating rings. Because no one else will be reading time like the way you do now, but at least there’s something there for them to look at.

Trilobe: Telling it different

One of Trilobe’s most noteworthy achievements is the patented X-Centric module, which reimagines the way hours and minutes are displayed. The iconic three-lobed design, for which the brand is named, adds an artistic touch to the dial while maintaining exceptional readability.

Tech Specs: Une Folle Journée, Dune